I look at a shopping category I edit, which has seven sub-categories. It currently has four sites awaiting review. Why would I not just review them in order, and possibly publish them all today?

1. Site submitted in mid-April
2. Submitted a week ago
3. Submitted two days ago to the wrong category, but another editor already sent it here

The first one bothers me, something about it is suspicious, it feels like a branch of another company, and needs more work to check it out, I’ve looked at it before, and just don’t have the energy to deal with it today, so I skip it.

The third one is in the top category so I get to it before I see the second one. It has two problems, it is inconsistent in how it displays prices, and it’s unclear whether it’s retail or wholesale, so it may be the wrong category. I’ve also seen a lot of site of the same kind, and often they have mirrors, so skip it for now.

The second one is in a sub-cat. One of the pages does not display correctly, but it’s a minor problem. The supplied description is not bad, if I remove one sentence of hype and promo, and edit the rest a little bit. The title is wrong, fix that and publish it. The whole thing took less than five minutes. If all reviews were like this, then I could get most new sites published in a week. But as with the other two, sometimes sites take much more work.